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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. HubSpot Marketing Hub.

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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Analyze behavior with Userpilot.

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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

Reducing friction helps increase product adoption and improve free-to-paid conversion rates. It also enhances customer experience and boosts customer satisfaction , which are priceless for reducing churn and building brand loyalty. Book the demo! Reducing friction fosters product and brand loyalty.

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

Userpilot

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Book a demo now to begin. Wrong acquisition channels.

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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Key teams to involve: Product Marketing, Sales Enablement, Customer Success & Support Key Mixpanel reports used: Flows (to look at workarounds being used today) Stage 2: The phased rollout Now, we can start actually rolling out the new product or feature. They’re the end consumers of this training, after all.

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How to Use Data Analytics to Improve Customer Experience

Userpilot

By looking at customer experience analytics, you’ll be able to use these valuable insights to make data-driven decisions instead of relying on your product marketing strategy alone. Increased customer loyalty is a major competitive advantage so building brand loyalty by increasing satisfaction scores should always be a priority.