Branding Differentiation Finance Product Marketing 
Mixpanel
SEPTEMBER 21, 2023
Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. The reason I started posting my trades as Sir Jack is because it can feel really uncomfortable talking about finances under your real name.
Userpilot
JUNE 20, 2023
If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Offering an early bird discount could be a good way to encourage early adopters to commit to the product even when it’s not completely ready.
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Intercom, Inc.
SEPTEMBER 21, 2022
Plus it’s an amazing way to differentiate against the competition. With a messenger, you can gather crucial qualifying information to build rich customer profiles, target different content to different types of customers, and customize the messenger to suit your brand”. Which grows loyalty…. Which improves retention and grows revenue….
Intercom, Inc.
NOVEMBER 3, 2022
Despite having started her career in banking and finance, when Natasha moved to Bulb, a renewable energy supply company based in the UK, she encountered the challenges of scaling a support team firsthand. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
Dear Strategy
MARCH 9, 2019
An example of this strategy can be seen in the automotive industry where dealers aren’t necessarily making a lot of money on the cars, but they are making a nice profit on the associated services, financing, extended warranties, etc. Another strategy can be seen when companies engage in what we refer to as “market penetration” pricing.
Business of Software Conference
FEBRUARY 16, 2021
11:22 Mark: And were you considering equity finance at the same time? 19:57 Mark: And what can you say about that, in terms of kind of finances of the business when you were raising? Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Thinking About Equity Investment.
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