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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding. They will churn.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Provide convenient self-service support. Offer white-glove services to hyper-personalize onboarding and build more intimate relationships with customers. Create communities around your brand to connect directly with customers. Pro tip: try offering personalized client onboarding to reduce churn.

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

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The marketer that’s always on? Your chatbot

Intercom, Inc.

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177
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In-App Survey Design: Tips, Best Practices and Great Examples From SaaS

Userpilot

Product and marketing managers choose in-app surveys to get clear-cut user feedback fast. In-app survey tools show you the analytics side in real-time. Match your brand look and feel. An in-app survey should be a part of your UI — in harmony with the brand look and feel. Frequent use cases for in-app surveys.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.