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Why it’s never too early to add product analytics to your app

Mixpanel

This is a very compelling story (especially if you’ve got only one or two engineers or developers on your team who may or may not include yourself). Would you pay $200 to save yourself a month of engineering time? If you don’t get your features built, you won’t have an app to launch, right? Sure you would.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Like with the “scantily clad women” branding example earlier, it’s important to make sure any single data win isn’t doing more overall harm than good.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. App performance needs to be top priority for your engineering teams, especially for commercial apps. But for most products, the issue of understanding and addressing user friction is more subtle.