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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Like with the “scantily clad women” branding example earlier, it’s important to make sure any single data win isn’t doing more overall harm than good.

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Women Succeeding in the World of Product Management

Product Management Unpacked

Women, like Kate Hare, are at the top of the field, shaping the products, brands and experiences that have become staples in our digital repertoires. In 2012, she became President and CEO of Yahoo, where she doubled the search engine’s stock price, recharged the brand, had a baby, and topped Fortune’s “40 Under 40” list in her first year.

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Why it’s never too early to add product analytics to your app

Mixpanel

This is a very compelling story (especially if you’ve got only one or two engineers or developers on your team who may or may not include yourself). Would you pay $200 to save yourself a month of engineering time? If you don’t get your features built, you won’t have an app to launch, right? Sure you would.

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20 Top Product Management Books for 2021

Alchemer Mobile

Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. Engineers build the product. How to Become a Great Product Manager. by Product School. Think about a company.

Books 236
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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. App performance needs to be top priority for your engineering teams, especially for commercial apps. But for most products, the issue of understanding and addressing user friction is more subtle.

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

Product management is a job that encompasses elements of business strategy, engineering, marketing and market research. Whether you’re a founder or a member of the product, engineering or management team, if you need expert advice, we’ve set up a series of virtual workshops. A Good CEO Knows When to Ask for Help. Startup founder?