Remove Branding Remove Inbound Remove Market Research Remove Outbound
article thumbnail

The Activities of a Strategic Product Manager

ProductPlan

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Common outbound effort activities include: Competitive differentiation. Market research.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

article thumbnail

A simple and comprehensive guide to value chain analysis

nulab

This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Once you have that unique product, brand or service though, you can charge a premium. Inbound Logistics. Outbound Logistics. Marketing and Sales. And there are five of them: 1. Operations.

article thumbnail

What is Customer Value Chain & How to Use It in Product Development

Userpilot

An in-depth comprehension of what new customers (and current customers) are looking for in your product will help you build a more appealing brand with a differentiation advantage that will give your company a competitive edge over other solutions on the market. Competitive advantage. What are value chain management and mapping?