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Product Managers Prepare To Do Battle Over Golf Balls

The Accidental Product Manager

The market leader is a company called Titleist. However, then the retail giant Costco started to offer their own branded version of golf balls under its Kirkland Signature brand. The very large retailer Costco has introduced their own brand of golf balls. The world used to be simple.

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How to Make Controversy Good for Business, Part 2 

Split

Your analytics team can build a metrics system to measure those goals. Marketing cares about preserving the brand. Why do we care about branding? Having a content-driven effort to catch their attention, like a magazine, could be cheaper than re-acquisition cost.”. That’s why having clear goals is essential.

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Conducting User Research in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

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Business Development vs. Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

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Product Strategies for Non-Strategists

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

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The Role of Emotional Intelligence in Product Management

The Product Guy

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.