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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: social listening.

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As the consumer revolution reshapes industries, how can brands build for the future?

DISQO

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

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article thumbnail

As the consumer revolution reshapes industries, how can brands build for the future?

DISQO

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

article thumbnail

As the consumer revolution reshapes industries, how can brands build for the future?

DISQO

The whims of millennials are challenging established industries and forcing traditional brands to scramble. What’s old is really old, and what’s new will be forced to get newer as the playing field where brands meet consumers is seismically transformed. How can brands build for the future when your strategy is stuck in the past?

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Market research has two goals.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. This translates into higher customer satisfaction and brand loyalty. Start designing your strategy by clarifying the business goals.

article thumbnail

How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Google’s fun, multi-colored brand and simple search bar was a breath of fresh air. Initial use from brand appeal boosted Google’s data sets. Market research has two goals.