Branding Marketing Positioning Software Review 
Intercom, Inc.
AUGUST 21, 2019
Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.
Userpilot
SEPTEMBER 20, 2022
Word-of-mouth marketing is one of the most effective marketing strategies that product marketers can implement. A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. What is word-of-mouth marketing? Let’s get started!
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Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.
Userpilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.
Userpilot
SEPTEMBER 28, 2022
What is the customer perception of your brand? Good customer perception improves the overall success of your business, enhances your brand image, ensures repeat purchases, and increases customer satisfaction and loyalty. Customer perception refers to the feelings, beliefs, and opinions that customers have about your product and brand.
Alchemer Mobile
FEBRUARY 24, 2022
To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Delivering customer love starts with listening to your customers.
Userpilot
SEPTEMBER 5, 2021
Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.
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