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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. Here are our tips: Gather valuable conversation data fast. 4 powerful proactive support messages to send. 4 powerful proactive support messages to send.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. What is enterprise SaaS marketing?

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Four beliefs shaping our vision for customer support

Intercom, Inc.

Businesses need to move to primarily delivering support through in-context messaging; that is, solving customer problems where and when they have them, whether that’s in your product, app, or on your website. When it comes to delivering efficient, effective customer service, in-context support is the way forward.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. This part outlines the methods you’ll use to mobilize your brand. So, have a clear message with a unique tone of voice.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. How can I get my message heard? Nico: Correct.