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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. And it was it was product marketing it looked at it smelled like product marketing.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. And it was it was product marketing it looked at it smelled like product marketing.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

article thumbnail

Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”