Remove Branding Remove Onboarding KPIs Remove Product Marketing Remove Strategy
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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Creating a great product onboarding experience

Mixpanel

First impressions are critical for a successful product. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. While it may sound trite, knowing your customers is the most important part of a product onboarding experience.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints. Let’s get to it.