Branding Positioning User Friction Wireless 
Roman Pichler
DECEMBER 7, 2021
Take the example of Sonos, a wireless hi-fi system that allows people to enjoy music by providing easy access to a range of streaming services. Such a product is also referred to as a painkiller , as it addresses a problem or pain point. Ensure that addressing the needs is truly beneficial for the users.
ProductPlan
MARCH 3, 2022
Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. Understanding the difference between product-centric vs. customer-centric can help your product-centric organization focus on creating and augmenting innovative products. Customer centricity.
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