The Product Coalition

FEBRUARY 1, 2016

Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. Your marketing organization to understand the customer problems better and start defining the different market segments using the product and the associated value.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Design your strategy.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52