Innovatemap
OCTOBER 29, 2020
Videos have long been a part of marketing strategies for businesses in most industries. Your marketing team may be stacked with the most eloquent writers, but if no one reads the highly-informative yet incredibly-long e-book or white paper they just produced, the effort is without reward. Video offers a better brand experience.
Product Innovation Educators
OCTOBER 30, 2023
She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use.
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Gainsight
OCTOBER 28, 2021
Your product growth strategy hinges on a rock-solid product-market fit. It’s important to identify product-market fit in order to push your growth strategy forward because without product-market fit, your growth plans will be doomed. This is the key metric you’ll use to drive your brand and feature’s success.
Userpilot
MARCH 22, 2021
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Moreover, you can customize the color theme for your experiences to suit your brand image.
The Product Coalition
FEBRUARY 1, 2016
Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. It is important to consider giving your launch customers a commercial incentive for being early adopters and willing to bet their business on a brand new product.
Userpilot
APRIL 22, 2024
In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey.
ProductPlan
NOVEMBER 9, 2022
The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.
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