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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

A use case is how customers use your product or service to derive value of some kind. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. That value makes the customer purchase the product and recommend it to their friends.

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Why Product Videos Should Be Part of Your Marketing Strategy

Innovatemap

According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. For the marketing teams behind software products, video is a way to attract new leads by pulling back the curtain. Video offers a better brand experience. Even though video marketing is not a new concept, it is becoming more prevalent.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote. a few years back, when I was leading a large B2B platform, we promoted it with a video-based newsletter that we sent every month or so. Newsletters ?—?a

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Using Nerdio Manager to Deploy eG Enterprise for AVD Monitoring: A Quick Start Guide

eG Innovations

The secure architecture, auto-discovery and auto-deployment technologies built into eG Enterprise allow your AVD infrastructure to be simply deployed by automation tools including Nerdio Manager. eG Enterprise can be deployed on-premises, in cloud or you can use our managed SaaS service.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The only exception is some B2C work with financial services and insurance companies. Make sure you’ve got that viable program or platform.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. 53%: Consumers are 53% more likely to shop with a business they can message ( Facebook Nielsen report, 2016 ). DemandGen Report – 2017 Content Preferences Survey ).