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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228
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How to build a billion dollar sales team like Stripe

Intercom, Inc.

Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. What’s not to like?

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. I've seen some startups and some companies do a launch every week, for instance.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. I've seen some startups and some companies do a launch every week, for instance.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Do you have the right product?

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Do you have the right product?