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Why it’s never too early to add product analytics to your app

Mixpanel

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. You know where users clicked and didn’t click, when they clicked, and in what order.

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

Product management is a job that encompasses elements of business strategy, engineering, marketing and market research. This means deciding what features to develop, when to improve them and how to get users involved. We’ll also discuss how to roll out the features and ensure your customers see the value in them. Blaise Transit.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Here’s how. Understand the role of data with nuance. There’s an enormous amount of ambiguity when it comes to developing products.

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20 Top Product Management Books for 2021

Alchemer Mobile

Going back to basics to find inspiration has been one way expert product managers adjusted their strategies to meet rapidly-shifting consumer needs. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019. Thanks, Andrew.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin, Avery Segal and Bennett Carroccio, including work from myself, Connie Chan, and others. Without further adieu, here’s the a16z consumer team’s definitive analysis of the podcast ecosystem in 2019.