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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Try publishing research reports, whitepapers, free video courses, or case studies. What is B2B marketing? Go for account-based marketing.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Case studies. In addition to free trials and product demos, you could also use case studies, presentations, or even paid trials (more on that last one later.).

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The Ultimate Guide to SaaS Customer Success in 2024

Userpilot

These are the five most important customer success metrics that you should be watching: Net promoter score. The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Read the complete case study here.

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Guide to Customer Interactions: Impact, Most Common Types, and Best Practices

Userpilot

Improve retention and brand loyalty: Positive interactions generally aim to satisfy customers. When this happens, you can be sure your customers will stick around for long. Increase referrals: There’s a direct correlation between customer satisfaction and referrals. Why is every customer interaction important?