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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. case studies, alternative pages, etc.). Review stage (BoFu). Collaborate with the sales team to generate high-quality leads and boost revenue directly. It helps you visualize the customer journey. Intent stage (MoFu).

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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

When we met, we kept talking about team performance. The emotions associated with teams creating documentation, which is a conduit to sharing knowledge, were very negative. I reflected on my Uber experience, where I was on a launch operations team. During development, we had been creating a waitlist and had captured emails.

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10 Reasons Your Product is Hurting Your Sales Team

The Product Coalition

I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” I’ve struggled to find many examples detailing how to bond product and sales teams ( Antonia Bozhkova offers a good perspective ). Your teams will realign and strengthen their partnership as they see the product through each other’s eyes.

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.

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Leverage Digital Strategy to Drive Efficiency in Uncertain Economic Times

Gainsight

With economic uncertainty in the air, SaaS and Customer Success teams want to be more efficient and build durable businesses that withstand the market. For CS teams, efficiency means working smarter and doing more with less—accelerating the current drive toward digital strategies like community, self-service, and more.

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The Rise of Modern Product Discovery

Product Talk

I love that Marty Cagan and Jeff Patton have long been advocates of dual-track development. If you aren’t familiar with dual-track development, it’s the separation of product discovery from product delivery. User stories and user story mapping help a team align around the top priorities and get clarity around what they are delivering.

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Best Resources for Data Folks

Iteratively Blog

Development. Known for data visualization & hosted by maestros Enrico Bertini and Moritz Stefaner, Data Stories hosts discussions on the latest developments in data analytics, visualization, and other similar topics. A large part of the reason is due to the fact that not everything is measurable. Play the latest episode. #4