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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. HubSpot implements certification programs to drive brand activation. Tableau builds trust with potential customers on software review platforms. Ahrefs uses video marketing to reach relevant audiences.

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Built for you: Powerful updates to Series, Banners, Resolution Bot, and more to help you stay personal at scale

Intercom, Inc.

Here at Intercom, we doubled down on building and shipping features across our conversational support and engagement solutions that would fundamentally shift how our customers communicate with their own. Make it easy for customers to find information with new content formatting tools. Let Resolution Bot introduce itself with Bot Intro.

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The Hook Model: How to Create Addictive Products

Userpilot

The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. In SaaS, the model gives the product teams the tools they need to develop products with high customer engagement rates.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We introduced Intercom as the Engagement OS , the customer communications platform that enables the most critical component of the modern customer journey: ongoing engagement, throughout the customer journey – from acquiring to onboarding, activating, support, and beyond. Our platform is a unified system. We’ll help.