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But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, painpoints, and desires—AKA opportunities. The opportunities represent customer value.
From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.
It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. It works at scale across numerous internal and external sources of customer feedback to provide powerful CX insights.
Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). Tools to explore: ChatGPT , Claude , Gemini , Perplexity 3. Think about it—what is AI best at?
TL;DR A signup form is the first impression that your brand has on visitors, users, and customers, which is why it should start the user journey off with a positive experience. Signup pages are the first touchpoint that your company has with new customers and the first impression that your brand will make.
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An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Thankfully, you can get all the data you need by speaking to your existing customers or those of your competition.
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