Company Inbound Research Software Sales Training 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Meet your target users and get feedback.
Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc.,
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Pragmatic Marketing
DECEMBER 20, 2019
Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc.,
B2B Product Management
DECEMBER 6, 2016
As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. At a smaller company or a startup, usually one person plays both roles. You define the pricing of the product.
Pragmatic Marketing
OCTOBER 11, 2019
So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. But I think you also make a good point about launches that, it’s so many of today’s when you have a platform as a product you're releasing features.
Pragmatic Marketing
OCTOBER 11, 2019
So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. But I think you also make a good point about launches that, it’s so many of today’s when you have a platform as a product you're releasing features.
Intercom, Inc.
APRIL 4, 2019
The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. Have you had this experience?
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