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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

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What Does a Software Product Manager Do?

The Product HQ

The product management world relies on teams of product people who work in unison toward a central goal. In the case of someone like a Software product manager, this may prove challenging. After all, product managers have different duties and tasks depending on their organization and industry.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Which phase is your company at?

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Essential Finance Product Manager Skills

The Product HQ

Are you curious to learn the top finance product manager skills recruiters are looking for? Finance PMs occupy a unique position within the world of product management. This article discusses eleven skills that employers look for when hiring finance product managers. Let’s dive right into the discussion.

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Essential eCommerce Product Manager Skills

The Product HQ

Curious to learn about top eCommerce product manager skills? To flourish in a competitive industry like eCommerce, it is imperative to have an eCommerce product manager with the right skill set to drive your ecommerce business towards the right path. Looking to become an ecommerce product manager?

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What Does a Product Manager Intern Do?

The Product HQ

Product management is an essential part of every offering of any sort of product or service. With so many new products in the market, the product management industry is growing exponentially. What is the Role of a Product Management Intern? Let’s take a look.