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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. This involves defining the core user(s), articulating the user’s “ jobs to be done “, and identifying how the company is differentiated. You can align on direction. Everything flows from this vision.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

So your buyer, Google’s they, so they end up on one of these comparison sites. And comparison sites will give them charts that look like this. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement.