Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 73

Customer Experience User Testing Management Management 73

Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. All the work around alignment, however, allows for the comparison of solutions that meet a similar need. You can align on direction. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Business of Software Conference

NOVEMBER 30, 2020

So your buyer, Google’s they, so they end up on one of these comparison sites. And comparison sites will give them charts that look like this. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And what do I see there?

Research Software 64

Research Software User Testing Positioning Product Research 64