article thumbnail

B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 100
article thumbnail

UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

Userpilot

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Let's jump right into it!

article thumbnail

25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? SaaS marketing is the marketing process applied to generate demand and drive adoption and retention for SaaS products and apps. Sounds simple, right? Not necessarily. What is SaaS marketing?

article thumbnail

Appcues vs Userlane: What’s the Difference, and Is There a Better Option?

Userpilot

In this post, we’ll break down the pros, cons, features, and pricing of using Appcues vs Userlane; plus, we’re throwing in an alternative onboarding and engagement tool that could be perfect for you! Appcues is a popular DAP, great or building onboarding checklists. What are the key features of Appcues? Let’s dive in.

article thumbnail

Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. Register here for FREE!

article thumbnail

5 Customer Engagement Solutions For SaaS You Can Implement Right Away And Drive Growth

Userpilot

It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. P ersonalized customer engagement leads to a domino effect on product metrics like: User sentiment (Net Promoter Score NPS ). As they progress, they interact with your product and brand across different digital channels.