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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

Userpilot

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. Register here for FREE!

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. Sounds simple, right? Not necessarily. Let's get started.

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5 Customer Engagement Solutions For SaaS You Can Implement Right Away And Drive Growth

Userpilot

It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. P ersonalized customer engagement leads to a domino effect on product metrics like: User sentiment (Net Promoter Score NPS ). As they progress, they interact with your product and brand across different digital channels.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand.