article thumbnail

Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

article thumbnail

The Unintentional Career of John Cutler

Mind the Product

He writes, he tweets, he regularly speaks at conferences, and with 31,000 Twitter followers (not to mention 26,000 followers to his Medium blog ), he’s a prolific and consistent voice in the study and development of the product management craft. . ” Being a Trusted Expert. ” Being a Trusted Expert.

CTO Coach 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

Rich Mironov // Mironov Consulting. If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.

article thumbnail

The Most Common Issues For Scaling Software Companies

Business of Software Conference

Business of Software Conference Europe 2019, 11-12 April 2019, Cambridge UK. This April we’re running our 18th Business of Software Conference. She’ll be sharing how Darktrace’s hiring strategy has flourished by not focussing on AI skills, but rather by nurturing bright graduates and training them on the job.

article thumbnail

Hypotheticals in Product Management Meetup: Abridged Transcript

BrainMates

The panellists were: Mark Cohen, CTO at Domain. Clive Lam, Consultant Product Manager at Brainmates. And what’s that strategy, and how does that fit into what problem we’re trying to solve? Mark Cohen (CTO): I’m gonna start crossing over into product land. Marie Kellett, former CPO eftpos.

article thumbnail

Why Your ‘Brilliant’ Technology Fails To Have Impact | Tom Adeyoola, Metail | BoS Europe 2018

Business of Software Conference

Tom Adeyoola (Founder, Metail) – Why Your ‘Brilliant’ Technology Fails To Have Impact from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? I went on to do management consultancy at ZS associates.

article thumbnail

Nutritionally Balanced Food: Japanese Food Startup, BASE FOOD, Expands to the U.S. with Innovative Product Reinventing Staple Foods

freshtrax

market, localization strategy between Japan and the U.S., It is a new experience and there are new competitors; the product along with the marketing and branding strategy will need to be localized for the new market. More About Michael Rosenzweig] Michael was a consultant for 3 years at Ernst & Young in Japan.