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The Best of Everything Handpicked for PMs

The Product Cafe

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. Esteban Contreras Esteemed for his 16-year journey in scaling SaaS products and strategic innovation. He is a key advisor and speaker known for his product strategy insights.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Is it booking the product demo? Buying your product? Signing up for a conference? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). no technical skills). build in-app experiences that increase product adoption and retention without coding).

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The Collision of Product Management and Product Ownership

The Product Coalition

As time progressed many Product Managers wondered if they should be a Product Owner and similarly many Product Owners started to wonder where they fit in relation to their Product Manager counterparts. Later whilst being an adviser at Stanford university Neil H. names look familiar, anyone?

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The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

SaaS marketing normally consists of a mix of SEO, content, linkbuilding, paid ads, social media and event marketing. Rather than drain yourself by doing too many things at once, it’s strongly advisable to focus on one channel and find an agency that specializes in that. Event marketing. Grow and Convert.