Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. So let’s start with the positioning, like what exactly is level jump? Video, Slides, & Transcript below.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. The optimal sales team structure is one that is accretive, where, roughly speaking, each sales rep brings in at least 5x his or her total compensation. Buying sales isn’t bad. Sales doesn’t need to be a cost center. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163