Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Positioning 56

Positioning Books User Testing Weak Development Team 56

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. But it doesn’t have to be this way.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Gainsight

AUGUST 31, 2020

The impact of COVID-19 on the EdTech space surfaced three recurring themes that companies should consider when planning their business strategy for next year: . A focus on seamless handoffs and a smooth onboarding helps ensure a positive customer experience and results in a healthy and happy new customer.

Strategy 98

Strategy Customer Experience Education Technology 98

Business of Software Conference

MAY 17, 2022

Firstly, strategy and positioning are DIFFERENT things. Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy. Join Bob Moesta and April Dunford in this animated discussion of JTBD, vision, and strategy. Mixing them up can be a major stumbling block for you and your team.

Strategy 60

Strategy Vision Events Positioning 60

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. They could also result from inadequate user onboarding leading to low feature discovery and adoption, ineffective marketing strategy , and poor user experience. What are examples of market gaps?

User Testing 101

User Testing Data Visualization Feedback Software Research Software 101

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Product Drive Conference.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. How might people use the product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Business of Software Conference

JULY 24, 2020

Strategy, Optionality and Managing Two Products at Basecamp. Part 2 of 3 – here we discuss how Jason and David think about strategy and manage risk at Basecamp, and find out how they plan to manage two products following the launch of their new email service Hey.com. How do you think about strategy and optionality at Basecamp?

Strategy 52

Strategy Customer Experience Management Management 52

The Product Coalition

JULY 8, 2021

It means that NLP can be applied to consumer texts, such as surveys, social media posts, contact forms, emails, or call transcripts, to gauge the consumer attitude (positive, negative, and natural) toward specific financial products or the bank in general. With the advent of NLP, things have changed.

Data Visualization 155

Data Visualization Reporting Tools Analytic Tools Banking 155

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. When resources are low, impact is key.

Events 205

Events Branding Customer Experience User Testing 205

Gainsight

FEBRUARY 23, 2024

Recently, we conducted a comprehensive study of our customer data, and the findings were clear: having a trained Gainsight Admin through Gainsight University positively impacts key metrics such as Net Promoter Score (NPS), Expansion Annual Recurring Revenue (ARR), and Active Users. And the results speak for themselves.

Education 52

Education Customer Experience Customer Feedback Data Visualization 52

The Product Cafe

JANUARY 18, 2024

There's no need to wait another year to make positive changes in our lives. Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. He is a key advisor and speaker known for his product strategy insights. ✨ Even before this year started, our team was super busy.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

Business of Software Conference

SEPTEMBER 1, 2023

Monday 2 October Mayor Baldwin Mayor Baldwin will welcome Business of Software Conference to Raleigh on behalf of the city. Suresh Menon Suresh will explain how mature businesses approach acquisitions as part of a growth strategy, usually as an alternative to building capability in house. Justin Dickow A case study like no other.

Data Visualization 52

Data Visualization Banking Customer Experience Framework 52

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. You can also gauge whether these mentions are positive or negative. SaaSholic Blog. Let’s dive deep!

Analytic Tools 97

Analytic Tools Research Software Feedback Software Data Visualization 97

Business of Software Conference

JULY 2, 2019

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. Your positioning is off. In short, no.

Positioning 40

Positioning Banking User Testing Books 40

Mind the Product

APRIL 10, 2020

Itamar highlights three types of product launches: Positive – where a product is launched and is incrementally improved upon. In most companies, we try to plan the long-term future with an organisational strategy which feeds into a product strategy. At Google and Bing, only 10-20% of experiments generate positive results.

Framework 170

Framework Weak Development Team Customer Experience User Testing 170

Gainsight

FEBRUARY 8, 2024

At The Customer Conference, Gainsight spoke about Commercialising Customer Success: A Fundamental Problem. From embracing a new approach to revenue alignment to navigating industry shifts with optimism, we uncover key insights and practical strategies for CS leaders to actively participate in revenue generation. Want the highlights?

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

The Product Coalition

MARCH 11, 2024

According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment. Duolingo’s Persuasion Playbook: A Deep Dive Let’s delve deeper into Duolingo’s tactics.

Research Software 111

Research Software Reporting Tools Artificial Inteligence Customer Experience 111

ProductPlan

MARCH 23, 2020

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. You’re eager to see the product strategy they’ve come up with. A clear product strategy. Are we anti-feature?

Roadmap 64

Roadmap Product Strategy Strategy Reporting Tools 64

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). Finding user problems. Writing epics and stories. Cranking user stories through the agile factory.

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Bain Public

OCTOBER 25, 2022

UXDX is a global product-focused conference that hosts various conferences throughout the year, as well as community events for designers (UX), developers (DX), and other product-specific roles. What happens here is that these expectations and this type of behaviour become the primary contributor to product strategy gridlock.

Leadership 52

Leadership UX Events Customer Experience 52

The Product Coalition

MARCH 5, 2023

This will help your PM’s understand the way they should position themselves within the company. It’s a very positive shift, for feedback is essential for growth and development. Please enable them to attend industry events, read industry publications, and experiment with new techniques and strategies.

Weak Development Team 127

Weak Development Team Product Management Product Manager Management 127

The Product Coalition

DECEMBER 21, 2021

Unfortunately internal promotion isn’t always positive A quick disclaimer: I’m a huge advocate of career development and internal promotion. The current talent shortage makes this a critical component of any recruitment and retention strategy. Point them at reading material, take them along to a conference. Pay it forward!

Product Management 174

Product Management Product Manager Weak Development Team Management 174

Business of Software Conference

JUNE 9, 2023

The first episode tells the story of how April accidentally fell into positioning and she explores Clayton Christensen’s Jobs To Be Done Framework and talks about how it revolutionized her approach to marketing. Does that mean ‘strategy’ is senseless? A reflection on 17 years of building Hubspot.

Events 40

Events Framework Positioning Strategy 40

Business of Software Conference

SEPTEMBER 1, 2022

Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years. Positioning. With a rethought positioning, the sales teams was refocused on higher value sales and account management rather than winning initial business that would have been won anyway.

Enterprise 52

Enterprise Customer Experience User Testing Differentiation 52

Business of Software Conference

MARCH 21, 2023

She is a globally recognised expert in Positioning and Market strategy and has held executive roles in a series of successful startups as CEO, COO, VP Marketing and VP Marketing and Sales as well as executive roles at global companies such as IBM. Join our friendly list for event updates, ideas & inspiration.

Startups 40

Startups Consulting Events Positioning 40

Gainsight

NOVEMBER 23, 2022

it’s time to reflect on our top moments from the conference. Robin van Lieshout, founder of inSided, and I are already reminiscing about customer conversations and micro piglets, digital-led strategy and Dutch clogs. Bynder uses its community as a core part of its digital-led strategy. The ultimate goal?

Feedback Software 52

Feedback Software Technical Review B2C Customer Experience 52

Business of Software Conference

AUGUST 11, 2023

From recognizing the signs of burnout to implementing strategies for self-care, his talk is a treasure trove of practical advice for both individuals and organizations. By openly discussing mental health and embracing positive changes, we can create a culture that nurtures not only innovation but also the holistic health of our community.

Events 40

Events Positioning Books Strategy 40

Business of Software Conference

MAY 29, 2019

April is a globally recognized expert in Positioning and Market strategy. Drawing on years of experience, in these talks she’ll teach you how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. Upcoming Events. BoS USA 2019.

Books 91

Books Positioning Events Customer Experience 91

The Product Coalition

OCTOBER 11, 2022

The spectrum of the position ranges from the strategic level to the communication level. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Empowering sales.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Intercom, Inc.

MARCH 11, 2021

We’ve gathered a list of articles, videos, and podcasts you can check out: LaterCon 2020 , a free social media conference by Later co-hosted by Farhan. In many startups, you get lots of opportunities to try out new things, and positions change all the time. Caught your interest? The ElevenTen Experience podcast with Farhan Virji.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Alchemer Mobile

AUGUST 6, 2020

The Two Most Impactful 2020 Product Management Trends | With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. To make the process easier, we’ve compiled our key tips and strategies to help make your launch seamless and successful.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Research 179

Roy Madden

JANUARY 29, 2021

You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Apply for this position. Responsibilities. About Feedly.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Business of Software Conference

JUNE 20, 2022

When should I start thinking about an exit strategy? Positioning for sale – understanding your place in the market landscape, intentionality. We want to help you exit your business from a position of power. We produce exceptional conferences & content that will help you build better products & companies.

Software Review 75

Software Review Finance Positioning Events 75

Userpilot

SEPTEMBER 14, 2022

Write a positioning statement- how is your product different? Go-to-market strategy. These personas will help guide your product launch strategy and ensure that you’re targeting the right people with your marketing messages. Write a positioning statement. Do you want to build awareness or signups? Market Research.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Conferences and events help you keep up with the latest industry trends and develop your network. We find the Product Drive Conference , the Product Folks events, and ProductCon particularly worthwhile.

Analytic Tools 97

Analytic Tools Data Visualization Research Software Feedback Software 97

Product Innovation Educators

FEBRUARY 27, 2023

PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. The product manager needs to get the answers that are used for setting up the product strategy and for marketing and development, so we have clarity. Where are they positioning their product? 7:43] Tell us about Context.

Feedback Software 100

Feedback Software Marketing Data Visualization Customer Experience 100