Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” How are vision, strategy, and positioning related? Positioning. Positioning is about customers. Each step of the journey requires positioning. April is riled by this.

Vision 52

Vision Positioning Strategy User Testing 52

Business of Software Conference

NOVEMBER 1, 2021

Our position has always been that we will only run physical events at a point where they are not only ‘possible’ but that it would be ‘responsible’, to do so. Online is here to stay but we feel that running physical conferences in 2022 will be possible, albeit with some differences.

Events 61

Events Positioning 61

Business of Software Conference

FEBRUARY 3, 2022

The ever wonderful April Dunford returns to the BoS Podcast with her talk from Europe 2020 thats helps you use strategic positioning to carve out a place in the market where you can win against any competitor of any size. Happy listening.

Positioning 49

Positioning Marketing 49

Revulytics

DECEMBER 16, 2019

Industry, The Product Conference, Cleveland, OH. About the Conference: Mind the Product events are the go-to places for meeting other product managers and honing your product craft. The conference is single-track, one day with close to 4.5 INDUSTRY, The Product Conference. ProductCon, San francisco, cA. Mind the Product.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Business of Software Conference

NOVEMBER 1, 2021

Our position has always been that we will only run physical events at a point where they are not only ‘possible’ but that it would be ‘responsible’, to do so. Online is here to stay but we feel that running physical conferences in 2022 will be possible, albeit with some differences.

Events 40

Events Positioning 40

Business of Software Conference

AUGUST 10, 2020

We’ve thought long and hard about how to build a great schedule for an online conference. After attending and running several online events and conferences, we’ve experienced the positives and negatives of the virtual event world. BoS Conference is about the people you meet. The Starter – Networking.

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Events Entertainment Positioning Development 52

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Positioning. There’s positioning.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

Positioning 56

Positioning Books User Testing Weak Development Team 56

Johanna Rothman

NOVEMBER 9, 2019

Every conference proposal seems to be a little different. The one part every conference requests is the type of session. Not all conferences want all possible session types. In my experience, many conferences offer the opportunity for lightning talks and Pecha Kuchas once they accept your main presentation.

Workshop 62

Workshop Reporting Tools Presentation Entertainment 62

ProductBoard

JANUARY 29, 2019

Find the product management conferences you can’t afford to miss in 2019 with this complete list of every product management conference by region and date. Product management conferences and events are an excellent way to learn product management best practices and network with your fellow product managers.

Research Software 74

Research Software Feedback Software Product Research User Testing 74

Business of Software Conference

MARCH 11, 2021

She is a globally recognized expert in Positioning and Market strategy. In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. But it doesn’t have to be this way.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Business of Software Conference

SEPTEMBER 15, 2020

There Are 6 Returning Speakers At BoS Conference USA Online This September. There’s still time to bag a ticket to BoS Conference USA Online, 21-23 September – and with no hotel or flights to book, it’s easier than ever. Read on below to find great talks about: How to position your product to make it obviously awesome.

Events 40

Events Customer Feedback Framework Startups 40

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market. If you’re wondering where’s SaaS?

Feedback Software 97

Feedback Software Positioning Reporting Tools Strategy 97

Amplitude

SEPTEMBER 3, 2019

confirmed, we are on the edge of our seats for this year’s conference and you should be too. product conference you’ll find. Product teams that are able to work in sync with marketing teams are in the best position to drive successful outcomes when it comes to converting new users, launching features, and promoting campaigns.

Product Research 51

Product Research Feedback Loop Customer Feedback Data Visualization 51

Business of Software Conference

OCTOBER 3, 2019

?? Business of Software Conference USA 2019 – Some Highlights ??. The 13th Annual Business of Software Conference USA took place in Boston a few weeks ago – September 16-18 2019. April Dunford – Obviously Awesome: Positioning For Growth. BoS Conference 2020. What an incredible few days. Slide Decks.

Events 40

Events Engineering Positioning Information 40

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? Examples include: Product Drive.

Product Marketing 94

Product Marketing Onboarding KPIs User Testing Marketing 94

Gainsight

JUNE 3, 2019

We created the Pulse Customer Success Community in May of 2013 with our first Pulse conference. Pulse grew up not as a “user conference” or a “product event” but as some mix of reunion / revival / therapy session for all of the people in customer success who could, once a year, finally have someone to sit with. The Pulse Community.

User Testing 45

User Testing Customer Experience Enterprise Events 45

Business of Software Conference

APRIL 28, 2022

At Business of Software conferences, we aim to make a real difference to the wonderful people and companies that make up our BoS Community. As a supporter, you position yourself as one of a handful of personally recommended companies we are promoting to our attendees. Our experience is that quality beats quantity every time.

B2B 72

B2B Positioning Branding Events 72

Business of Software Conference

JULY 2, 2019

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. Your positioning is off. And why does it matter?

Positioning 40

Positioning Banking User Testing Books 40

The Product Coalition

JANUARY 21, 2024

thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. It led nicely into our discussion about the target audience for his talk at the conference and the specific challenges they are facing.

Analytic Tools 122

Analytic Tools Data Visualization Research Software User Testing 122

Business of Software Conference

MAY 26, 2022

Pagels-Minor shared a talk at BoS Conference Online Fall 2021 on how people and organizations can be effective and positive allies for marginalized groups in companies, focusing on gender diverse communities. Shortly after the conference, life changed for B. It was notable how excited B. at Netflix. Times change. They have to.

Magazine 92

Magazine Reporting Tools Events Consulting 92

Business of Software Conference

SEPTEMBER 10, 2018

What makes Business of Software Conference speakers so smart? I am currently reading Enlightenment Now by Steven Pinker about how, despite recent setbacks, the general direction of civilization is inexorably positive for the whole of humanity. Like most smart people, they read a lot. This year’s book list is here.

CTO Coach 49

CTO Coach Software Review Research Software Fractional CTO 49

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Get comfortable traveling to your audience rather than expecting them to come to you, whether that’s conferences related to your product or meetups organised by like-minded people. It’s not a conference’s job to do a good job for you.

Events 205

Events Branding Customer Experience User Testing 205

Business of Software Conference

JULY 27, 2022

Positive energy breeds positive results. We produce exceptional conferences & content that will help you build better products & companies. Bringing the right energy to your team is important. Equally, negative energy leads to disengagement, burnout, lack of focus and aimlessness. You’ve experienced both right?

Positioning 78

Positioning Branding Events Management 78

Product Management Unpacked

MARCH 12, 2019

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. Catalyst Reports brings this finding to a corporate context — companies with more women in leadership positions show increased Corporate Social Responsibility. Irina Farooq, VP of Product at Kinetica.

Reporting Tools 214

Reporting Tools Data Visualization Research Software Product Management 214

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. You can also gauge whether these mentions are positive or negative. SaaSholic Blog.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Data Visualization 96

Userpilot

JUNE 3, 2022

SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Additionally, you need conferences and events to expand your network and learn from experts directly. Best product marketing conferences and events.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Business of Software Conference

SEPTEMBER 1, 2023

Monday 2 October Mayor Baldwin Mayor Baldwin will welcome Business of Software Conference to Raleigh on behalf of the city. In this series of sessions at BoS Conference USA 2023 we’ll deep dive into how Autobooks retooled their business and ask the question, “What Happens if Product, Sales & Marketing Work Together?”

Data Visualization 52

Data Visualization Banking Customer Experience Framework 52

Userpilot

NOVEMBER 30, 2023

Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. They can help you shape your product development, refine your positioning and differentiation strategies, and develop a compelling unique value proposition. Such insights are invaluable.

User Testing 100

User Testing Data Visualization Feedback Software Research Software 100

Business of Software Conference

MAY 23, 2022

At Business of Software we want to make a positive impact to you and your business and not a negative impact on the world, as we deliver the great, inspiring, conferences you have come to know and love. When we moved our 2020 Europe Conference from in-person to online a lot of stuff happened very quickly. They looked great! *Ok,

Events 75

Events Branding Positioning 75

Product Innovation Educators

OCTOBER 27, 2017

Join me at the annual PDMA conference, Chicago Nov 12-15. Product management starts with positioning, not with product. This means we begin with product positioning… [link]. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes.

User Testing 48

User Testing Customer Feedback Product Research Product Management 48

Business of Software Conference

JUNE 1, 2022

At Business of Software conferences, we aim to make a real difference to the wonderful people and companies that make up our BoS Community. As a supporter, you position yourself as one of a handful of personally recommended companies we are promoting to our attendees. Building long term relationships with high-valued SaaS leaders.

Branding 64

Branding Events Positioning Blog 64

Mind the Product

DECEMBER 24, 2019

For starters, we debuted not one but two new conferences – MTP Engage Manchester and #mtpcon Singapore. Our Singapore conference was also the catalyst for another new initiative this year, #mtpontour. Both of these exciting launches came in response to growing demand and got off to flying starts. Worldwide Celebrations.

Travel 101

Travel Agile Download Framework 101

Business of Software Conference

MARCH 15, 2023

Merch Eco-Friendly Recycle At Business of Software we want to make a positive impact to you and your business whilst avoiding a negative impact on the world. You can pick up your conference merch from the reg desk along with your badge and lanyard. This has been made even more clear in the aftermath of the pandemic.

Travel 52

Travel Events Positioning 52

The Product Coalition

JULY 8, 2021

It means that NLP can be applied to consumer texts, such as surveys, social media posts, contact forms, emails, or call transcripts, to gauge the consumer attitude (positive, negative, and natural) toward specific financial products or the bank in general. With the advent of NLP, things have changed.

Data Visualization 154

Data Visualization Reporting Tools Analytic Tools Banking 154

Intercom, Inc.

OCTOBER 10, 2019

I caught up with Louis for a conversation that ranged from our moral duty to make information more accessible to his approach to curating conferences. Each speaker at one of Lou’s conferences is supported by a group of subject matter experts and a professional editor. We’ve since expanded into the conference-production business.

UX 168

UX Research Software Reporting Tools Analytic Tools 168

Mind the Product

APRIL 2, 2019

It started with a day of deep-dive workshops followed by an opening party right on Marina Bay, and culminated in the main conference in the iconic Victoria Theatre featuring fascinating keynotes and an insightful panel. Thank you for joining us and making our inaugural Singapore conference such a roaring success! Conference Photos.

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Workshop Leadership Events Positioning 115