Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below. Upcoming Events.
Business of Software Conference
MARCH 11, 2021
April Dunford: Positioning for growth – How to make complex products obviously awesome Everyone thinks they know what positioning is. Rahul Vohra, SuperHuman: The product market fit engine How to drive product strategy and growth by understanding who your most profitable customers are and what they value. Upcoming Events.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Modus Create
FEBRUARY 24, 2020
And InVision’s The New Design Frontier report on design maturity found that organizations with high-performing, mature design teams “are more likely to see cost savings, revenue gains, productivity gains, speed to market, and brand and market position improvements through their design efforts.” Get Involved with Research.
Mixpanel
MARCH 11, 2024
You’re a company founder and a CTO. In the very early days of Mode, there were three of us: our CEO, who was off talking to investors, our CTO, who was chained to a desk building the product, and me. You fit the role for someone we’d like to get thoughtful industry deep-dives from, but unfortunately, it’s still a rare thing to see.
Mind the Product
FEBRUARY 1, 2019
I’ll speak at three conferences. Are you moving towards a positive outcome, or away from a negative one? Research into Approach goals and Avoidance goals shows that if we frame our goals as a positive (Approach), we have a better chance of success and feeling positive about the experience. Take a look at your 2019 goals.
PMLesson's Ace the PM Interview
FEBRUARY 20, 2019
Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change.
Mind the Product
AUGUST 2, 2019
We often think of our biggest blockers being external: a crazy CEO, recalcitrant CTO, surly engineers, or designers who just won’t do what we want them to. This is the question that Denise Jacobs, author of Banish Your Inner Critic , asks us in the opening keynote of #mtpcon San Francisco. We all have negative thoughts.
Expert insights. Personalized for you.
40 
Let's personalize your content