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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Video and Slides below. Upcoming Events.

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Nutritionally Balanced Food: Japanese Food Startup, BASE FOOD, Expands to the U.S. with Innovative Product Reinventing Staple Foods

freshtrax

That is until BASE FOOD , a nutritionally balanced food Japan-based startup, successfully created a product that popularized the industries. Their mission is to positively impact one’s health and lifespan. It’s not very common for startups in Japan to pursue the global market. Make it easier to eat nutrient-rich foods.

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How Executives can Empower Great Design

Modus Create

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Look into holistic positive changes–try to uncover if the design team has contributed to an increase in sales, competitiveness, or brand loyalty in qualitative stories as well.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

Userpilot

So I talked to several female leaders in SaaS – about their experience with breaking into leadership positions in tech startups – what challenges they’ve faced, and how they managed to overcome them. I wanted to learn more about what challenges are deterring women from entering leadership career paths in tech.