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Why Positioning Fails in Sales

Business of Software Conference

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? February Product Conferences. We are already halfway through the shortest month of the year, but that doesn’t mean you have missed your chance at some quality conferences. What: The largest online product management conference in the world with years of digital experience.

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How Vision, Strategy and Positioning are Related. 

Business of Software Conference

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” How are vision, strategy, and positioning related? In a startup there’s a vision of where we think the company is going to be in like 5-10 years. Positioning. April is riled by this.

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14 Can’t Miss Conferences for Product Leaders

ProductPlan

For a unique fast track to learning and inspiration, however, conferences cannot be beat. We’ve written about the best conferences for product managers here —today let’s review the can’t miss conferences for product leaders (executives, C-Suite, and the like). 14 Can’t Miss Conferences for Product Leaders. SaaStr Annual.

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

She is a globally recognized expert in Positioning and Market strategy. As startups, we are often competing against larger more established players that can outspend, out-market and out-sell us. take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

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How Natural Language Processing Can Revolutionize The Financial Industry

The Product Coalition

Innovation-thinking banks and fintech startups use natural language processing to augment intelligent chatbots into the customer experience. This fintech startup from San Francisco used conversational AI and NLP technologies to develop a financial assistant that allows users to manage personal finances by simple text or voice commands.