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Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Positioning. There’s positioning.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

Too often, startup founders spend time hoping for a miracle. ’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. And not only are they less interested in giving some unknown startup a boost, they don’t know how to sell that product effectively.

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How To Break Into Product Management—Sachin Rekhi

PMLesson's Ace the PM Interview

Many top employers are looking for computer science or engineering graduates to fill PM positions, and this is an excellent route into the role. As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”. It’s perfect for mature startups trying to optimize existing sales resources to tap into new markets and verticals. Is your model primarily inbound or outbound? it all “works”. Sales doesn’t need to be a cost center. Steli Efti, CEO, Close.io.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. Take advantage of conferences and events to network and build trust with your peers. Hold on to it – it’s what keeps you going.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Case in point: during an executive briefing presented at an event by The Conference Board in Canada, online learning pioneer and Bluedrop founder Emad Rizkalla stated that a massive 85% of every dollar that goes to in-person training is spent delivering it. They’re not just creating great users of their software.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.