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Unlocking Growth Through UX Research

UX Planet

Case Study:MINDBODY MINDBODY, a leading platform for health and wellness businesses, used funnel analysis on its Activity Dashboard to better understand user engagement patterns. Rappi improved conversion and alignment between marketing and sales through A/B testing in the conversion funnel UXCam,2023.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Alternatives: SalesLoft. Aircall – cloud calling.

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To build a data culture, focus on outcomes

Mixpanel

When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. Simply using data to inform decisions won’t make you succeed at building a product or business any more than buying expensive ingredients will make you a world-class chef. Data comes in many different forms.

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Intercom on Product: Speeding back up when momentum drops

Intercom, Inc.

Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies.

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In-App Surveys Guide for Collecting Valuable Feedback

Userpilot

Product teams use in-app surveys to conduct user research, personalize user experience , assess satisfaction levels, measure customer loyalty , identify new feature ideas, and better understand user behavior. Customer Effort Score (CES) surveys assess how easy product features are to use. Userpilot NPS dashboard.

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WatchMojo’s immersion into Deep and Machine Learning

The Product Coalition

To combat algorithmic bias, we constructed summaries and visualizations that examined why the model works (data science). Unity’s dashboard compares what’s going viral with historical data and trends. I thrive in middle market and scrappy startup environments, where everyone does a little of everything.

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8 Essential Steps to Streamline Your Feedback Process

Usersnap

Separate constructive feedback from suggestions that may not align with project goals. Having a hub to centralize all relevant product feedback helps you prioritize and make user-centric decisions. Add the insights from customer support and sales to Usersnap by simply using the project dashboard.