Remove Construction Remove Framework Remove Market Research Remove Software Engineering
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How to Become a Startup Product Manager without Experience

The Product HQ

To do so, startup product managers will need to conduct market research to maximize product-market fit. Once your team has completed the development phase, you must also participate in creating a marketing plan for your product. Have a solid technical background and understand the complexities of software development.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers.

article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

Mark Kilens, Chief Marketing Officer at Airmeet, says he uses a framework when he thinks about marketing strategy. When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers.