article thumbnail

Meaningful Product Processes with IMPACT

ProductPlan

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

article thumbnail

Why Customer-Centricity Matters in Product Management

Ronke PM

Product teams and their multidisciplinary partners embody customer centricity by using a first principles framework to deconstruct problems into smaller fragments and utilize them to create creative, innovative solutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Demonstrating the purpose of Product Management

The Product Coalition

Where I do think I can create value, however, is building business cases, conducting user and market research, providing feedback on the industrial design, and improving communication/collaboration for better team decision making. This should give you a framework on how you work with your team. to help the company succeed?

article thumbnail

9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

article thumbnail

Collaboration between Designers and Product Teams

The Product Coalition

Different ways of thinking in the workplace Working with somebody that sees things in a very different way than you do must be taken as a constructive challenge, not as an issue. Key success factors for collaboration between designers and product teams Working (actually) lean The Lean UX Framework Working lean means you will have cycles.

article thumbnail

From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Conducting market research is also essential.

article thumbnail

Writing An Effective Six-Pager Product Document

The Product Coalition

I try to gather market research to verify and make a story for the “Why”. While I tap away to capture the “What” that’s usually when some framework or constructs begin to emerge. Constructs Constructs are one abstraction level above UX. Constructs Constructs are one abstraction level above UX.