Construction Product launches Product Strategy Roadmap 
ProductPlan
APRIL 27, 2022
The term comes from real estate, where it conveys the image of a literal green-field site for development, undisturbed by previous construction. Product managers use greenfield to describe developing a new product, as opposed to enhancing or building on an existing product. Related Terms.
Product Innovation Educators
APRIL 29, 2024
Your competency with these concepts in the Body of Knowledge helps equip you to turn this around and be more successful creating products customers love and that generate revenue for your organization. They develop the product strategy and engage in product work through all stages of work—idea to launch and ultimately to product retirement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bain Public
JANUARY 11, 2022
The path to successful product-led growth is a tough one. What you want is for stakeholders to build good habits around roadmap completion , but unfortunately, this doesn’t always happen. It’s not considered to be part of the roadmap. You engage with support and sales and eventually, the product will launch.
The Product Coalition
MARCH 21, 2019
In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute. Through these failures, I’ve come up with a framework for defining, layering, and communicating an effective product strategy that can close the gap between strategy and execution.
Expert insights. Personalized for you.
40 
Let's personalize your content