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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

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The Great Silence

The Product Coalition

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. .

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

There are three main aspects to sales: Planning, Selling, and Tools. This talk from Stephen Allott takes you throught the journey of planning for success and which rules and tools can help and hinder your organization. From generating good leads, to spotting good sales people and how to motivate them to be better.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

Growing a sales team isn’t as simple as putting a bunch of A players in a room and getting them to start selling your product. If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. 12 steps to build a world-class sales team. it all “works”.