Johanna Rothman

MARCH 22, 2023

How to Write for Secondary Readers Polly, a program manager, works with her program team to solve a cross-program problem: status reporting. Up until now, Polly and the program team created a monthly status report. Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency.

Data Visualization 88

Data Visualization Workshop Demo Sales Training 88

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

DECEMBER 23, 2019

So on the top, human first leadership, the idea is basically, although customer success as we’ll talk about is a lot about data analytics and renewals and things like that. Number three is what we call “Customer Data Infrastructure.” It’s not just sort of a CS thing or a service thing.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. LB Harvey, VP of Sales, Intercom.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Business of Software Conference

NOVEMBER 30, 2020

So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. And you’ve got a head of sales enablement. So you might say, Well, so what?

Research Software 64

Research Software User Testing Positioning Product Research 64

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170