Negative Persona in SaaS: Why You Need to Have One and How to Create It
Userpilot
OCTOBER 31, 2022
This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Userpilot helps you collect user data in-app and collect direct feedback from users via microsurveys. It is your ideal user, curated using quantitative and qualitative research. Book a demo to learn more.
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