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What is proactive support?

Intercom, Inc.

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. It reduces inbound conversation volume without sacrificing customer happiness. Here are three major benefits of proactive support.

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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

They’re also called exclusionary personas, and they’re a collection of the needs, values, and behaviors of individuals that differentiate them from your ideal customer. Continue consulting your data to help you fine-tune or update your negative personas. Negative persona vs. Negative buyer persona. Data is a continuum.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

In my years of product management and business consulting, I’ve learned that users become disengaged for many different, sometimes surprising reasons. Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality).

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

But because they couldn’t be in the office, we brought in some consultants on the sales enablement side and we beefed up our sales force and our customer platform. We also brought in some consultants because things are happening so fast you can hire and train, or you can purchase the knowledge and the experience as well.

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How user analytics helped us reduce mobile app churn: a case study

Mixpanel

In my years of product management and business consulting, I’ve learned that users become disengaged for many different, sometimes surprising reasons. Highly engaged users didn’t use our “set lead priority” and “sort pipeline by priority” features (which we promoted as our app’s differentiating functionality).

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Act like a consultant and advisor to your prospects. Establish clear, differentiated roles on your sales team.

Outbound 177
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How B2C companies are using live chat to drive sales and offer a personalized customer experience

Intercom, Inc.

What differentiates Intercom is how engaging the the Visitor Auto Messages are. For Lauren Ritchie, Senior Design Consultant, that also meant treating their customer experience in the same way. Our welcome message alone prompts valuable conversations we might not have had without the Messenger.

B2C 126