Consulting Differentiation Enterprise Inbound 
Intercom, Inc.
JULY 29, 2021
But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it.
Intercom, Inc.
FEBRUARY 5, 2019
When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Act like a consultant and advisor to your prospects. Establish clear, differentiated roles on your sales team.
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Intercom, Inc.
OCTOBER 29, 2020
After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And at that time, I was mostly building PowerPoint decks” After business school, I did more work in strategy consulting and realized I love building things. I love building products, building teams, building companies.
Intercom, Inc.
JANUARY 31, 2019
When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Then we also look at inbound as a separate function. Sometimes it’s hard to stand your ground.
Business of Software Conference
JANUARY 16, 2020
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. So I worked at a company and we were in the enterprise CRM space. So the King of enterprise CRM at the time was this big company called Siebel.
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