Consulting Differentiation Inbound Startups 
Intercom, Inc.
FEBRUARY 5, 2019
When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Establish clear, differentiated roles on your sales team.
Intercom, Inc.
JULY 29, 2021
If there’s anything we’ve learned when it comes to working in hypergrowth startups is that you’re not really supposed to have it all figured out on the first try. But because they couldn’t be in the office, we brought in some consultants on the sales enablement side and we beefed up our sales force and our customer platform.
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Intercom, Inc.
OCTOBER 29, 2020
After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And at that time, I was mostly building PowerPoint decks” After business school, I did more work in strategy consulting and realized I love building things. At the same time, I was doing a bunch of startup advisor work.
Mixpanel
AUGUST 21, 2019
Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In my years of product management and business consulting, I’ve learned that users become disengaged for many different, sometimes surprising reasons.
Intercom, Inc.
JANUARY 31, 2019
This is something that we saw with a lot of our startup clients, and a mistake we didn’t make with Close, which I am very grateful for. For us, it was clear that startups and small businesses were the types of businesses we understood. Then we also look at inbound as a separate function. Speed is everything.
Mixpanel
AUGUST 21, 2019
Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In my years of product management and business consulting, I’ve learned that users become disengaged for many different, sometimes surprising reasons.
Business of Software Conference
JANUARY 16, 2020
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. I got a job at a startup.
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