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Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Confusion about roles and responsibilities exists in most organizations.

article thumbnail

Leverage Marketing’s Expertise

Pragmatic Marketing

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Confusion about roles and responsibilities exists in most organizations.