Userpilot
APRIL 30, 2021
If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.
Mind the Product
FEBRUARY 19, 2019
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation? Discovery of problems.
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Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Confusion about roles and responsibilities exists in most organizations.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Confusion about roles and responsibilities exists in most organizations.
Mironov Consulting
MARCH 4, 2020
A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We’re hypothesizing about mythical prospects and markets. Which leads to a spin cycle of frustration and finger-pointing.
Agile Velocity
MAY 14, 2020
While the Agile movement originated in software development, it has been applied to much more: from medical devices to spacecraft, as well as engineering, marketing, and education. The product or service meets the expectations of the market for usability, reliability, etc. The time it takes to deliver an idea into the market.
Agile Velocity
FEBRUARY 11, 2019
What we mean is, companies have to understand the business outcomes they want to see, such as delivering to market faster or responding more quickly to market demands. This business pays very well for consultants, and as a result, there are a lot of unqualified people who’ve hung their shingles in the Agile space.
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