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Negative Persona in SaaS: Why You Need to Have One and How to Create It

Userpilot

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? What is a negative persona?

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. of Product Managers are black.

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. User onboarding and Product adoption – Userpilot.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Determining where you are on the spectrum leads to the sort of customers you plan to target, your route to market and the most effective sales process.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Use Product Hunt to extend your audience reach for the new product launch.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.